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Read More(Maximum Press) A collection of 101 ways to attract traffic to a Web site. Shows how to optimize a Web site from a marketing perspective, using competitor’s sites to an advantage. Also shows how to effectively use auto-responders, how to use newsgroups, maillists, and other tools for marketing and advertising. Previous edition: c1999. Softcover. DLC: [...]
Read MoreCHAPTER 1 Introduction to Internet Marketing 1. The Internet and the marketing concept 2. Avoiding Internet marketing myopia 3. Internet marketing defined 4. E-marketing defined 5. E-marketing 6. E-commerce and e-business defined 7. E-business defined 8. Business or consumer model 9. What benefits does the Internet provide for the marketer? 10. A short introduction to [...]
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